OREO X POKÉMON

The Oreo X Pokemon launch was the most successful limited edition campaign Oreo has ever produced, creating a frenzy which ultimately resulted in the rare Mew cookie being sold on eBay for thousands of dollars each. I was fortunate to be able to work on all aspects of the project, from the cookies themselves and their packaging, to the promo film which was an homage to the original gameboy Pokémon games, with the entire film being rendered in black and white with individual oreos as pixels.

I got the privilege to work in the illustrations of the cookie embossments and help in the concept of the pack and billboard.

Client—Oreo & Pokémon
Year—2021
Agency—360i
Design Director—Brian Gartside
Senior Design—Sophia Del Plato
Designers—Luis Valencia, Emily Thomas