OREO PRIDE 2022 PACKAGING

For Oreo’s pride initiative for 2022, we designed custom packaging covered in messages of support from allies across the country. Each message is hand drawn and arranged around the central Pride Heart, constructed of 3D oreos. The cookies themselves carry a modified classic Oreo embossment for the first time, with the brand giving up their central ‘OREO’ in favor of simply ‘PROUD’

Client—Oreo
Year—2022
CCO—Menno Kluin
ECD—Devon Hong
ACDs—Chris Nelson, Morgan Perrine
Design Director—Brian Gartside
Senior Designer—Sophia Del Plato
Designers—Luis Valencia, Emily Thomas
Design interns—Yuxuan Wu, Jessica Lynch
3D Renderer—Sophia Del Plato

Let's get in touch

Based in Brooklyn, NY
Email: luisterdesign@gmail.com
Instagram: @luisterdesign
Twitter: @luisterdesign

Website built with Love and Patient